BACKGROUND

Rio Maximo is the most important local tour operator in Latin America. Based in Copacabana, the company has more than 3,000 testimonials on the Internet and 25,000 customers per year. They operate and market their own tours since 2007. In their first 3 years, they became Rio de Janeiro’s leading company in receptive tourism in.

GOAL

Rio Maximo was just beginning when we started working together. The goal was to create a powerful brand and sell their services directly to the final consumer through digital marketing. Their main goal was to be Rio de Janeiro’s leading company in receptive tourism.

OUR WORK

We developed a digital marketing strategy mainly based on a performance campaign of Google Ads and Facebook Ads which are thoroughly segmented in 3 languages for different services, targets, locations, and focused on a continuous improvement of ROI.

Throughout the years, we developed and continue to develop different digital marketing actions.

We are currently working on the complete re-design of Rio Maximo’s website.

RESULTS

The company achieved market leadership in Rio in just 3 years, an average of 25 thousand customers per year and more than 3 thousand reviews on the Internet.