GENERALITAT / SPAIN
BACKGROUND
The Generalitat Valenciana is the set of self-government institutions in the Valencian Community in Spain.
GOAL
To make a promotional campaign for the VICS Plan – Valencian Plan for Inclusion and Social Cohesion, which aims to raise awareness among citizens and empower local councils to combat social exclusion in their respective municipalities.
OUR WORK
We designed the logo and all the visual identity of the project, in addition to a promotional campaign with printed advertising and the production of an animated video.
