THE LIONS CONSULTING

It all starts here. Before any action, we first do a detailed study of your company, clients, competition, and your sector on the Internet. Then we think about how we can transform your business. Based on this, we design a tailored strategy to achieve your goals.
The result is a complete roadmap for success.

When it comes to conversion, sales funnels and landing pages took the place of websites.

A good funnel allows you to conquer new leads by adding value and attracting their interest, creating a relationship where people learn about you, trust your business, and finally convert.

The funnel allows us to attract users who are not in the purchase phase yet, especially for high ticket products and rational purchases.

We design and create your funnel and combine it with automation, which allows us to scale your sales and results.

A social ad campaign is a great way to highly target and segment your audience, and supported by a good strategy, it can reach the right people at the right moment.

Its power can be multiplicated if it is effectively combined with a Google Ads campaign. One media catches users interested in your product or service, sending them to a channel where they can learn more about your offer. The other media pushes them to make a purchase decision through a remarketing campaign.

In search engine marketing (SEM), you offer something that the user is looking for, so you can go straight to the point. The campaigns must be very well segmented to provide a relevant solution for each user’s needs. It is recommended especially for products or services that your audience already knows, and they used to Google it.

For us, effective advertising must have some essential principles: It must be disruptive and creative to stand out from the competition; it must have a great persuasive copy; stay consistent to the core of your brand; be well-targeted; speak the audience language; have just one selling point that best sells the benefits of your offer and an actionable Call-to-Action.

At last, an ad is not a single piece, and it has to be part of an overall marketing strategy and be integrated with your business goals.

For a sales landing page to be effective, it needs to have certain characteristics: First of all, it is essential to attract attention. Second, curiosity and interest for the user to continue reading.

It is important first to try to seduce the user, gain her trust and then convince him. For that, we apply various strategies such as authority building, social proof, objection breaking, real scarcity, etc.

A good sales message connects with the target. It makes it straightforward for who it is and for whom it is not, creates expectations, and promises a transformation, making clear the benefits and value proposition of the service or product.

Finally, the message, the design, and the structure must be synchronized and optimized for the conversion.

Copy is a crucial piece of any campaign. It must have a clear goal and be part of a larger communication strategy; also, be aligned with the brand personality, values, tone, and language of communication; But above all, it must add value to the interlocutor and speak their language to connect.

For a marketing purpose, it doesn’t matter if it is a text of an ad, a website, a post, a video script, or a storytelling script; it has to go straight to the point, be concise and objective, and not make the reader lose time or interest.

We write your copies to attract attention persuasively, considering when it is time to be emotional or rational, using mental triggers suitable for creating value, passing trust, connecting, conquering, and encouraging positive action.

Our main objective in social media is to increase the strength and visibility of your brand, connect with your audience and bring qualified traffic to your owned media channels and then transform it into customers and retain them.

We define a strategy for your company that becomes tangible in a complete social media plan and that works as a guide with all the instructions and actions to be carried out so that any community manager can follow.

For this, we first understand the essence of your business, your audience, and your competition. Then we choose the most appropriate media, define the strategy and objectives, and create a content plan.

In the plan, we analyze the situation, internal, external, and swot; we analyze your competition and benchmark. We also study your target audience and define your buyer persona.

In the next step, we choose the most suitable social media and develop a segmented strategy for each one, define the objectives, and design a funnel with the actions of each stage.

We move on to your brand strategy, defining your brand personality, brand territories, social media voice (character, tone, purpose, and language), brand positioning, core messages, and the value proposition.

Finally, we set up an action plan with a social media team workflow, a customer support plan, content mix, content plan, shooting propose, publications frequency, prominent hashtags, editorial calendar, partnerships, co-marketing actions, etc. Depending on your business and sector, we design a crisis plan with an action protocol.

The result is a complete guide to have a professional and effective online presence, helping to take your company to another level.

For digital product launches, please take a look at our Rough Diamond Partnership Program.